"um, yes, let me see ..."
you may have to think about it for a sec. that's the appeal. back in 1997, mathew waldman had an idea for a more linear and graphic timepiece. the result: nooka.
it's unisex, comes in plenty of different styles and fun colors. and it's pretty inexpensive.
in this model, the top row shows hours 1-6, the 2nd row shows hours 7-12, 3rd row shows minutes 0-59, 4rth row shows seconds 0-59. $130:
pretty hip. don't worry, it also comes with an instruction manual. check it out here.
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