as much as i wish beyonce would just go away long enough for me to miss her, i must admit that her new video for her latest single, "why don't you love me?", is pure dopeness. love the entire vibe, the 50s concept, the playful nature and of course the fashion. nowadays, i appreciate when artists dare to go in a different direction. the same ole template for music videos is unexciting. but this is refreshing.