j. crew opens its first bridal store.

j. crews brand new bridal store lives at 769 madison ave. in manhattan. dresses range from $229 to $3,500.

says tracy gardner, "we're not fancy here. we're still j. crew, but it's an elevated experience."

nicely put. so if j. crew is your type of store (and i guess, even if it's not) you have a good chance of finding the perfect dress for you.

in addition to dresses, you'll find makeup, headpieces and perfume, as well as dresses for wedding-related occasions (engagement/rehearsal parties, honeymoon, etc.)